In the last couple of years, social media has rapidly changed from a small amount of people who use it only through web browsing to a successful money making industry. It has expanded quickly to smart phones such as Iphones, Blackberries and other devices which have applications such as Twitter, Facebook, Instagram and other applications which is used mostly for social media, and have found a successful way of changing consumer’s consumption habits.
With technology rapidly changing, I assume social media will change spectacularly in the next few years. With wireless and other electronic devices being easily available, and acquired for a lower price, social media will have most the world connected, with business’s around the world will realize how efficient and convenient social media really is.
Because of the easy accessibility, I predict that Television will be greatly affected by social media. Individuals no longer have to pay for satellites, they can easily watch their news on their electronic devices or connect their TV through wireless connection, an example of this change can be google and apple tv.
I assume blogs will only grow bigger, the rise of social media has allowed any consumer the ability to become a writer/publisher. Individuals have shown a positive interest to what other consumers have to say, they can talk about their daily life, interests and rate products that they have used. This will have a huge shift in social media in the future, with companies using a ‘push’ strategy to alternatively changing to a more consumer oriented strategy.